Goal: Finalize the Brand Name, Slogan, and Mission. Time Investment: 2 Hours.

### Hour 1: The Naming & Slogan Engine

We don’t just guess; we use a filter to ensure the name works for the modern web.

• The Brain Dump (20 min): We list every keyword associated with your business.
• The Availability Check (20 min): We cross-reference favorites against available .com domains and social media handles.
• The Slogan “Hook” (20 min): We create a 3-second pitch. If a customer can’t understand what you do in 3 seconds, we rewrite it.
  • Formula: [Action] + [Target Audience] + [Result].

### Hour 2: The Core Values & “Vibe”

• The Voice Profile (30 min): Is your brand a “Wise Mentor,” a “Funny Best Friend,” or an “Aggressive Disruptor”? We choose one.
• Color Psychology (30 min): We select a primary and secondary color.
  • Example: Blue for trust, Red for urgency, or Green for growth.

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### How we stay under the 10-hour limit:

To keep this program lean and mean, we use The Rule of Three:

1. I present 3 curated options (Names, Slogans, or Colors).
2. You provide 1 round of instant feedback.
3. We make 1 final decision.

DigitalBrand Rule: No “sleeping on it.” We trust the gut instinct to maintain the 5-day momentum.